( A branding and identity project )
Body Roc, a local B-boy crew comprised of 12 individuals, strive to represent the culture of Hip Hop through brotherhood, foundation, funk, dignity and integrity. Being that their passions naturally speak so visually, a brand identity was created in order to capture the raw passion that the crew encompasses and shares.
A brand identity for a new Greek restaurant in the heart of downtown Salt Lake, focusing on bringing the traditional flavors straight from the Streets of Greece.
( A packaging project )
A 4-set liquor packaging series based on a chosen art movement. Art Deco was the chosen movement, but instead of the conventional Art Deco look, a modern twist was infused into it. The name Golden is based on the "Golden Era" of classic Hollywood. Gin was chosen as the liquor to represent the drink of the era.
( A re-branding and identity project )
After its change in ownership, Pan Wok needed a new approach strategically and graphically to create a new and improved identity system. The logo, menu, business cards, environmental graphics and all other outlets needed to be revitalized in order to become an actual identity.
( An infograph and editorial )
After the London 2012 Olympics came to a close, thousands upon thousands of information surfaced the media. As a project, we were asked to narrow down and condense a chunk of information to create a story. I chose the Athletes' Village as my story as I represent the interesting quirks of the village through informational graphics.
( A packaging project )
A Chinese remedy. Throat, digestive & headache relief for the traditional Mahjong players.
This emergency remedy kit was created based on Chinese influences. The "magic cures" to general sicknesses that many average Chinese households own for their quick relief. A juxtaposition between the traditional Chinese appearance against the sterile, medical context.
( An album artwork project )
Two boys, one city, one dream. Alien & Coreano, their musical aliases, have a vision to expose their inner city dreaming. With the special release of their first official EP, they were in need of accompanying album artwork.
( A branding and identity project )
A brand identity created for a local media company based in Salt Lake City that specializes in creative video production with passionate attention to detail and design to bring to life artistic visions and timeless solutions.
A collection of experimentation in storytelling, concepts and visual effects through film.
A collection of editorial pieces emphasizing print and layout.
A 3-piece set exploring my personal observations as well as ties to Hip-Hop culture. With so many different perspectives and opinions from generation to generation, it can feel overwhelming and confusing. In the end, all the factors point to one universal center in which we all live.
Dance is a second life that is equally important. Here is a collection of dance choreographies created.
